LinkedIn Marketing Tips to Boost Your Business

Bhupendra Lodhi

Lined Circle

LinkedIn connects the world's professionals to make them more productive and successful.

Tips to rank in LinkedIn Marketing

1. Use hashtags.

5. Keep your publishing schedule consistent.

4. Share external articles on the platform.

3. Create posts of varying lengths.

2. Know when to use a LinkedIn Profile vs. a LinkedIn Page.

How to market on LinkedIn

1. Use Open Profile to send messages to people you're not connected to.

5. Create LinkedIn Showcase Pages

4. Join LinkedIn Groups.

3. Take advantage of LinkedIn Endorsements.

2. Export connections.

Lined Circle

LinkedIn Marketing Options

Sponsored Content

Sponsored Messages

Lead Gen Forms

Text Ads

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Tips for a successful LinkedIn marketing strategy

Optimize your LinkedIn profile

Completing all the information when you set up your LinkedIn business page (as described above) is the first step in optimizing it. Make sure to provide sufficient, high-quality detail in all fields.

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Tips for a successful LinkedIn marketing strategy

Define your target audience

LinkedIn is a unique type of social network that’s ideally suited for targeting professionals and B2B audiences. However, it’s important to narrow down this massive niche to businesses and professionals relevant to you.

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Tips for a successful LinkedIn marketing strategy

Create a content calendar

Don’t just put up a LinkedIn page and leave it dormant. Regularly posting content can help bolster your image as a thought leader on the platform. Creating a content marketing calendar in advance can help.

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Tips for a successful LinkedIn marketing strategy

Publish relevant content consistently

Having a content calendar will make it easier to post regularly. You’ll know exactly what to post, when to post it, and what hashtags to use. If you don’t have time to create a calendar, hire a social media management professional to write one for you.