Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.
Educate your leads and prospects about the products and services you offer
Show your audience how your products and services solve their challenges
Create a sense of community around your brand
Social Media Content Marketing
Infographic Content Marketing
Blog Content Marketing
Video Content Marketing
Paid Ad Content Marketing
Determine who your customer is
Figure out what information they need
Choose how to say it
At the first stage of the sales process, your content should focus on the top concerns of your audience.
In the consideration stage, content should offer a hybrid of helpful information and marketing.
Content marketing plays an important role when a prospect is close to buying. At this stage, you can focus on sales, as long as you continue to drive home.
Content marketing makes it easy for good prospects to find your business. One way this occurs is using search engine optimization (SEO). 1- Identify keywords 2- Deliver on your promise
Social media—Facebook, LinkedIn, YouTube, Twitter, Medium, Instagram, and others—is a proven and easy way to promote your content. 1- Focus on high-potential channels. 2- Craft your copy to fit the channel.
Positioning and brand storytelling
Content marketing mission
While the methods used to deliver content to prospects are continually changing, the core principles remain the same—developing a top-notch content marketing strategy based on customer empathy and trustworthy data.