Bhupendra Lodhi

Importance of

Content marketing

Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more.

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Educate your leads and prospects about the products and services you offer

Boost conversions

Show your audience how your products and services solve their challenges

Create a sense of community around your brand

Why is content marketing important?

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Social Media Content Marketing

Infographic Content Marketing

Blog Content Marketing

Video Content Marketing

Paid Ad Content Marketing

Types of Content Marketing

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Determine who your customer is

Figure out what information they need

Choose how to say it


Awareness stage

At the first stage of the sales process, your content should focus on the top concerns of your audience.

Consideration stage

In the consideration stage, content should offer a hybrid of helpful information and marketing.

How content marketing works

Closing stage

Content marketing plays an important role when a prospect is close to buying. At this stage, you can focus on sales, as long as you continue to drive home.


Content marketing makes it easy for good prospects to find your business. One way this occurs is using search engine optimization (SEO).  1- Identify keywords 2- Deliver on your promise

SEO and Social Media

Social Media

Social media—Facebook, LinkedIn, YouTube, Twitter, Medium, Instagram, and others—is a proven and easy way to promote your content. 1- Focus on high-potential channels. 2- Craft your copy to fit the channel.

Audience personas

Positioning and brand storytelling

Content marketing mission

Business case

Action plan

5 Elements of a Powerful Content Marketing Strategy

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While the methods used to deliver content to prospects are continually changing, the core principles remain the same—developing a top-notch content marketing strategy based on customer empathy and trustworthy data.

Master Your Content Marketing Strategy