Everything You Need Know About Niche Marketing

[{"selector":"#anim-553164d0-2c33-4856-99e9-83a41dba30d6","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8936d9d2-ad35-4531-9212-d215979c8728","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a33a1321-aeee-47e0-8712-c535228dd010","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb8fb44-fc63-4705-83a7-3a9f2e7af69a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] BY BHUPENDRA LODHI Gray Frame Corner

What is niche marketing?

[{"selector":"#anim-98f70481-c497-4d9c-9a57-259d1d5415b2","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc096166-70ca-4f75-9552-1b0cff11163d","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b819ebbb-4301-439b-8a14-6b59c356cc54","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f8a31e16-ccf3-4878-af0e-0d0e365de008","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-055689a1-3635-46b9-aedd-55106af69162","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08c3709d-8fdc-4f73-84a2-d70ab364e580","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Niche marketing is a marketing tactic where you channel your resources towards a specific class of people. This tactic helps you create a new market segment. Definition White Frame Corner White Frame Corner

Benifits of niche marketing?

[{"selector":"#anim-9c2660ef-7374-4e47-88f4-9468baaa7628","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d8bc13d-db3d-4371-a83f-bb199ff8ce0a","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2ac02a59-96cb-4d26-adc2-5cb0eaf6957f","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b3f26aa7-67c4-48f6-9493-6ce7127f8b19","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1149a277-a94b-4f65-b61d-8c12b8615837","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5c41c8c-3aaa-44ae-b20f-010507c1eb56","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Positive White Frame Corner White Frame Corner Develops greater brand loyalty. Compete against fewer brands. Better marketing spend + + +

HOW TO MARKET A NICHE?

[{"selector":"#anim-e6f3cb34-95ae-46a4-8230-a2a47f5ddd30","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a49b3ea-b16d-4cbf-8bcf-05dea344d882","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f523e37d-ca26-4db0-858c-00c434eb476b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ff7874c7-004c-46f2-b789-ff55faa70267","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c4d9edb-400d-466b-8e5d-b29421ef6f0d","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-634493f6-aba7-463a-a4f7-1d10b6ac24e4","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Positive White Frame Corner White Frame Corner Thorough research Industry knowledge Versatility + + +

1

[{"selector":"#anim-9d153ba2-e19a-40ef-a925-0a5f7efd3761","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3991619-d796-4ed8-861c-4f3c1f68e36e","keyframes":{"transform":["translate3d(-253.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-752c715a-497a-43f2-9a15-1a688bc0706c","keyframes":{"opacity":[0,1]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99b7e00e-f081-4dee-a6c1-5dde9caedb83","keyframes":{"transform":["translate3d(1921.05277%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-111b68ff-b9b8-412a-8d2e-dbcedc188a03","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6f26ff6-a58c-4a9e-9c56-6abf5e7f6881","keyframes":{"transform":["translate3d(-75.22769%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

2

[{"selector":"#anim-4477a3ed-7187-4fdc-8b33-21dd75fa48df","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-253d0ac6-2385-4f66-afea-a4ee16ea1551","keyframes":{"transform":["translate3d(-253.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75ac0478-d29a-4857-ba2b-55a32494f653","keyframes":{"opacity":[0,1]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1577d61f-a97d-4de8-a14e-787562280874","keyframes":{"transform":["translate3d(1921.05277%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee41e219-7ab0-4cb3-9c84-58df51ebbd93","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7962d8cd-62a6-47ce-864e-e274ecf83ef7","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

3

[{"selector":"#anim-3ac46948-88cd-42ee-9af8-cd8f6f3b6768","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80db5330-56fd-4923-be24-7f8d4b976316","keyframes":{"transform":["translate3d(-253.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2255594-1566-4681-962f-0cd6da2bf63d","keyframes":{"opacity":[0,1]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b291201-e7f4-4573-83f9-7505ba731608","keyframes":{"transform":["translate3d(1921.05277%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da9b37e3-340c-48f2-8a5b-9dfe92f94b17","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-576cfd64-0b81-408f-af39-d6e4c6c9cf1c","keyframes":{"transform":["translate3d(-98.35294%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

4

[{"selector":"#anim-84c7e0f0-8c06-4a7f-a983-a00a75b89c4d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e7175e9-8a8f-409a-a12a-ed14182ae9b9","keyframes":{"transform":["translate3d(-253.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f681518d-e032-4119-878b-54f1d56ea716","keyframes":{"opacity":[0,1]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75112d03-d2bd-474c-969f-a30802122673","keyframes":{"transform":["translate3d(1921.05277%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":50,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b542167-400d-4a97-8f7e-8460162d537e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

HOW TO FIND YOUR OWN NICHE MARKET?

[{"selector":"#anim-70e5f96b-0bf8-43d4-ba9d-b8116e7b73cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bdcb018-d590-4e4d-96b8-a5f263763b0b","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dcf4a4a8-69bc-4fa5-ba58-b1dfa2d828e1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bdde1c86-ad3b-432d-9a97-0978ef451c21","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8bb91fd-9fb5-4187-ac41-ea2e16c6cee3","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e6d8b8f-6404-411e-b1c7-408da7eb643a","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Market White Frame Corner White Frame Corner 1. The product features you aim at your market's needs. 2. The price range for your products 3. Production quality

[{"selector":"#anim-a0e906cf-4d34-4eb4-8088-300fa67f66a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44ca7384-a49a-4197-99bd-67c4654dab16","keyframes":{"transform":["translate3d(0px, -99.61098%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] What is Niche Marketing? An Expert Guide for Beginners . Click on the image to know more.

Everything You Need Know About Niche Marketing

What is niche marketing?

Benifits of niche marketing?

HOW TO MARKET A NICHE?

1

Conscious consumers

Bee’s Wrap is looking to replace plastic wrap with options made from beeswax. The natural alternative to food storage is not only environmentally friendly, but also more cost-effective for consumers because they’re reusable.

CASE STUDY FOR NICHE MARKETING

2

Pet owners

Patricia’s Couture has carved its own niche in this market—they sell personalized kaftans, pillows, pajamas, blankets, and other items you can plaster your beloved pet’s picture on.

CASE STUDY FOR NICHE MARKETING

3

Travelers

Nomatic is a luggage brand geared towards travelers, but especially digital nomads that prioritize functionality. You can see this audience focus represented across their entire business, from their product to their copywriting.

CASE STUDY FOR NICHE MARKETING

4

GAMERS

Glorious PC Gaming Race, with products specifically aimed at PC gamers. It’s become a 7-figure business that basically runs on auto-pilot.

CASE STUDY FOR NICHE MARKETING

HOW TO FIND YOUR OWN NICHE MARKET?